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Blog 02.12.2024

BOOK INTO AN AUDIOBOOK: IS IT WORTH IT?

Should You Turn Your Book into an Audio Book

Audiobooks have become increasingly popular in recent years, with the global audiobook market expected to reach $25.9 billion by 2026. This growth is due in part to the convenience of audiobooks, which can be listened to while commuting, exercising, or doing chores. Audiobooks are also a popular choice for people with disabilities or visual impairments.

As an author, you may be wondering if you should turn your book into an audiobook. There are several factors to consider, including the genre of your book, the cost of production, and your target audience.

Pros

There are a few benefits to turning your book into an audiobook. Some of these benefits include:

  • Reaching a new audience: Audiobooks can reach a new audience of readers who prefer to listen to books rather than read them. This includes people who commute, exercise, or have disabilities that make it difficult to read.
  • Increasing sales: Audiobooks can help to increase sales of your book. A study by the Audio Publishers Association found that audiobook listeners buy more books than non-listeners.
  • Building your brand: Audiobooks can help you to build your brand as an author. When you have an audiobook version of your book, you are more likely to be featured in audiobook subscription services and promoted by audiobook retailers.
  • Generating passive income: Audiobooks can generate passive income for you. Once your audiobook is produced and distributed, you will earn royalties on each sale.

Cons

As there are benefits, so too are there cons to turning your book into an audiobook:

  • High Production Costs: One of the primary drawbacks of creating an audiobook is the considerable cost involved in production. This includes hiring professional voice actors or narrators, audio engineers, and sound editors. While production costs can vary, they can be substantial, especially for longer books or complex projects.
  • Time-Consuming Process: Producing an audiobook is a time-consuming process that requires meticulous attention to detail. The script must be carefully adapted for audio, and recording sessions can take weeks or even months. If you’re a self-published author, you may find yourself juggling multiple roles, which can be overwhelming.
  • Limited Creative Control: When you turn your book into an audiobook, you may have limited creative control over the final product. The choice of narrator, their interpretation of your characters, and the pacing of the narration can all influence how your book is perceived by listeners. This loss of control can be challenging for some authors.
  • Competitive Market: The audiobook market is highly competitive, with a vast number of titles vying for listeners’ attention. To stand out, your audiobook needs to be of top quality, both in terms of narration and production values. Achieving this level of excellence can be demanding and requires careful planning and investment.

Cost of Producing An Audiobook

The cost of producing an audiobook can vary depending on several factors, including the length of your book, the quality of the recording studio, and the experience of the narrator. However, you can expect to pay between $1,000 and $5,000 to produce an audiobook.

How To Produce An Audiobook

There are two main ways to produce an audiobook:

  • Hire a professional: You can hire a professional audiobook production company to produce your audiobook. This is the most expensive option, but it is also the most convenient and hassle-free.
  • Produce it yourself: You can also produce your audiobook yourself. This is the least expensive option, but it is also the most time-consuming and challenging. If you choose to produce your audiobook yourself, you will need to purchase recording equipment, learn how to edit audio, and find a narrator.

Choosing A Narrator

The narrator is one of the most important aspects of an audiobook. A good narrator can bring your story to life and make it a joy to listen to. When choosing a narrator, consider the genre of your book and the tone you want to convey. You should also listen to samples of different narrators to find one whose voice and style you like.

Promoting Your Audiobook

Once your audiobook is produced, you need to promote it so that people know about it. You can promote your audiobook in a number of ways, including:

  • Submit it to audiobook retailers and subscription services.
  • Run social media ads.
  • Send out press releases.
  • Reach out to book bloggers and reviewers.

Should you turn your book into an audiobook?

Whether or not you should turn your book into an audiobook depends on a few factors, including the genre of your book, the cost of production, and your target audience. If you are writing in a genre that is popular with audiobook listeners, such as fiction, mystery, or thriller, then producing an audiobook may be a good investment. However, if you are writing in a genre that is less popular with audiobook listeners, such as poetry or non-fiction, then producing an audiobook may not be worth the cost.

Ultimately, the decision of whether to turn your book into an audiobook is a personal one. Weigh the pros and cons carefully and make the decision that is best for you and your book.

Here are some additional things to consider when deciding whether to turn your book into an audiobook:

  • The length of your book: Audiobooks can be long, so it is important to consider the length of your book before deciding whether to produce an audiobook. If your book is very long, it may be too expensive to produce an audiobook.
  • The complexity of your book: Some books are more complex than others and may be difficult to follow as an audiobook. If your book is complex, it is important to choose a narrator who can do a good job of conveying the complexity of your story.
  • Your target audience: Consider your target audience when deciding whether to produce an audiobook. If your target audience is more likely to read books than listen to them, then producing an audiobook may not be worth the cost.

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